POINT DE DEPART ,a Hong Kong-based fashion brand, was founded Freja Leung & Ning Lau in 2010.
Inspired by the meaning of "starting point", Point de Depart represents new beginning and aspiration in different stages of life that share across places and countries.
Hong Kong is our hometown and its our starting point that embodies challenges and dynamics. This is how Point de Depart was born.
Over the past 13 years, Point de Depart experienced ups and downs, we, however,
insist on Four Interconnected Principles- Belief, Perseverance, Patience, and
Sharing. These form the cycle of growth that represents our attitude and
attention in regard to fashion.
We are passionate about the right selection of clothing. We are hoping to share
our passion and purpose with curators, together making an impact in the fashion
and design world.
Point de Depart engages Korean fashion business that selects high quality,
affordable and stylish womenswear. It helps us to build a loyal customer base
and develop experiences in the retail industry.
Starting from a small shop of less than 100 square feet, it evolved into a broader concept of a studio and shop. In 2021, despite the world under of the pandemic hit, we’ve established a flagship store spanning 2,000 square feet in1 /F No.89 Percival Street, Causeway Bay, one of the famous landmark in Hong Kong.
